Privacy Policy


Personal data that is processed when you create an account with Fiskfélagid:

When you create an account with Fiskfélagid, we ask you to provide us with your e-mail address and name. You can choose to give only your first name or nickname instead of your full name, if you prefer.


a) Fiskfélagid processes your email address because you use your email address and password to log in to your account. The legal basis for processing your email address is based on Fiskfélagid's legitimate interest in protecting the security of your account.

b) Fiskfélagid also processes your email address for the purpose of sending you important information about Fiskfélagid products, apps or your account with the company, such as important security information or material changes to its privacy policy. The name you provide is associated with your account ID profile and is provided when you submit comments or other content to the Fiskfélagid website or app. The legal grounds for processing your email address and name for this purpose are Fiskfélagid's legitimate interest to provide you with important security and other information about Fiskfélagid products, apps or your account with the company or material changes to its privacy policy and to provide you the opportunity to communicate with other Fiskfélagid users.

c) If you choose to consent to receive marketing information from Fiskfélagid, Fiskfélagid will also process your email address in order to send you marketing information about Fiskfélagid products and apps. Your consent is the legal basis for processing your email address. You can withdraw your consent at any time by changing your preferences to an account with Fiskfélagid or canceling your subscription by tapping the appropriate link at the bottom of your marketing emails to you. The marketing emails you receive from Fiskfélagid are based on your preferred preference in your Fiskfélagid account, the location based on your IP address, the type of Fiskfélagid devices you have added to your Fiskfélagid account and the subscriptions you have included in your Fiskfélagid account. The legal basis for processing this data lies in Fiskfélagid's legitimate interest in reducing the number of marketing emails sent to each specific customer by selecting which customers receive specific marketing emails rather than sending each marketing email to all customers who have agreed to receive such emails.

d) Fiskfélagid will also process your email address by linking it to your Fiskfélagid account when you communicate with a representative working for our customer service. The legal basis for this processing is our legitimate interest in providing you with quality customer service.

Personal data that is processed when you interact with Fiskfélagid

When you communicate with representatives working for our customer service by email, phone, online or face-to-face, we collect personal information such as name, mailing address, phone number, email address and preference for communications and information about products you own from the Fiskfélagid company, such as serial number and transaction date.

To improve customer service, subject to applicable law, we may also record and review conversations with representatives as customer service and analyze feedback that was provided to us voluntarily in customer surveys. Representatives serving our customers may, where appropriate and with your permission, sign up for your Fiskfélagid account to help resolve any complications and resolve any issues that have arisen.


We use this information to provide you with customer support and product support and also to monitor the quality and types of customer support and product support we provide to our customers. The legitimate grounds for processing this information in this regard are the legitimate interests of the Fiskfélagid company in providing high-quality product support. Your consent, which you can withdraw, is the legitimate grounds required for us to log into your account with Fiskfélagid where applicable to help resolve your problems and resolve your problems.

Other disclosures:

We may disclose your personal information to others: a) if we have valid consent to do so, b) to comply with valid witness policies, legal obligations, court orders, legal process or other legal obligations, c) to enforce our terms, conditions and policies, or d) as necessary to comply with available legal remedies or defend legal claims. We may also transfer your personal information to an affiliate, a subsidiary, or a third party in the event of any organizational change, merger, sale, joint venture, specific project, transfer or other transfer of all or part of Fiskfélagid's business, all or part of Fiskfélagid's assets or stock, including without limitation in connection with bankruptcy proceedings or similar proceedings; provided that such entity to which we transfer personal information is not permitted to process your personal data other than that specified in our privacy policy and without notifying you and, if required by applicable law, obtaining your consent.



We, with the help of third-party data analytics service providers, collect certain information when you visit our websites in order to help analyse how you and other visitors travel through the Fiskfélagid website and compile aggregate statistics on Site usage and response rates. This information includes an IP address, the geographical location of your equipment, the type of browser and language you use there, the date and time of your visit, the 24-hour time you visit the website, which pages you view within the website, and on which page elements (e.g. links) you type. We may use cookies, pixel tags, mobile GIFs or similar tools on our websites or email messages to help collect and analyse such information. We use this information to provide the most relevant content at any given time, to measure the effectiveness of advertising, to identify and correct problems and to improve the overall experience of our visitors to the Website. We may also work with one or multiple third parties to provide online advertising on our behalf. They may use pixels or other similar technologies to collect information about your visits to the website and then that information to send you targeted advertisements. For more information about this practice and to opt out of such summary or use of this information by third parties providing services to us, please see information at

If you don't want information collected through these technologies, it takes only a simple process in most web browsers to automatically opt out of their services or to be given the choice to refuse or accept their services.

Those who live in the European Union or in any other jurisdiction where we are requested to have your permission to use cookies on our website — as will be in Iceland once the relevant EU regulations have been incorporated into the EEA Agreement and implemented by Parliament — you will have the opportunity to manage your preferences on the website, Except that certain cookies must work to facilitate the fundamental functioning of the website, and you may choose to disconnect those cookies.

Fiskfélagid website for mobile phone:

We also collect data from users regarding their use of the Fiskfélagid mobile website. The types of identifiable information collected include the date and time when the app accesses our servers, device location, preferred language, what information and files have been downloaded to the application, user behavior (e.g. what factors are used, frequency of use), device and device status information, device type, hardware and operating system information, and information relevant to how the app works. Fiskfélagid uses this data to improve the quality and functionality of our mobile and online applications in Fiskfélagid to develop and market products and features that best serve you and other users and to identify and correct the app's stability problems and other usability problems as soon as possible.

Our legitimate interest in understanding how our customers interact with our websites is the legal prerequisites we have for the processing of identifiable information, in order to improve the user experience and the functionality of our products, apps and websites.

Military examples are examples of third service providers we already use and provide analytics and similar services:


Google: We use Google Analytics to track website statistics and other demographic information, interests and behavior on websites. We also use Google Search Console to help us understand how visitors find our website and to improve our search engine optimization (SEO). Learn more about how to use this analytics information, how to control the use of your information, and how to avoid Google Analytics using your data.

Social media:

Third-party social media services that provide interactive plug-ins or social media features (e.g. to allow you to connect with Facebook or Twitter to find friends to join or to "like" a page) via a Fiskfélagid website or mobile app, may use cookies or other methods (such as web beacons) to collect information about your use of websites or apps. The third party relies on its social media privacy policy to use such information and we suggest that you review it in detail. Such third parties may use these cookies or other tracking methods for their own purposes by associating information about your use of our website with the personal information they may hold about you. We may also obtain analytical information from social media that helps us measure the effectiveness of our content content and advertising on social media (e.g. imprints or keystrokes).


We request that individuals under 16 years of age never provide personal information to Fiskfélagid. If we find that we have collected personal data from a child under the age of 16, we will take action to delete that information as soon as possible.


We may update this Privacy Policy from time to time as we add new products and apps, and as we improve our current offerings, and as technology and legal changes occur. You can see when this Privacy Policy was last revised by looking at the "Last Updated" or "Last updated" caption at the top of this page. Changes will take effect when we incorporate a revised privacy policy.

We will notify you if these changes are substantive and, if required by applicable law, to request your consent. This notice will be provided by e-mail or by posting a notice thereof on Fiskfélagid's websites and apps that link to this privacy policy.


We will retain your personal data for as long as your access to the Fiskfélagid website is deemed to be active. You can also search under "Your rights" or "Your rights" to find a description of your rights to be sure.


The personal data that Fiskfélagid collects about you is controlled by Gamla Fiskfélagið ehf. based at Vesturgata 2 Grófartorg 101 Reykjavík, Iceland. Fiskfélagid's data protection officer is located at the same address and may also contact him about


If you reside in the European Union (or in the EEA when the relevant EU regulation has also entered into force there), you have rights under the General Data Protection Regulation (GDPR) to access and rectify or delete your personal data, to restrict the portability of your data and the processing of your personal data, and the right to object to the processing of your personal data and the right to lodge a complaint with a supervisory authority. However, if you reside outside the EU (or as the case may be in the EEA, cf. above), you may have the same rights under national law.

To request access to and correct, limit portability or delete your personal data or terminate your Fiskfélagid account, you can contact us at

If you are a resident of the European Union (or as the case may be in the EEA, cf. above) and wish to exercise your right to restrict the processing of, or your right to object to, the processing of your personal data, you may contact our data protection officer at our domicile or by e-mail in If you are resident outside the European Union (or as the case may be in the EEA, as above) but believe you have the right to restrict the processing of or the right to object to the processing of your personal data under the laws of your home country, please contact the data protection officer at